This morning I stopped at a nearby Shell station to fill up. I hadn't noticed it before, but they sell Krispy Kreme donuts. Yummy. Too bad I spent all my cash on gas. I couldn't just buy one either, I had to buy a dozen. I wonder how much money they are losing by only selling by the dozen. Most people going to this gas station (especially at this location) are likely passing through town and are not going to want to carry a dozen donuts around. If I can buy a single candy bar, why not a single donut?! C'mon Shell!
Lesson: Bulk is not always better.
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